The standard work for business schools, colleges and universities as well as for continuing education courses has enjoyed great acceptance among lecturers and students for many years.
The new edition is up to date, comprehensible in language and structure, undogmatic and practical. In addition to its topicality, the special features of this book include:
Each chapter ends with an interview with personalities from politics, business and academia on current issues.
Digressions: They serve to link economic theories with practice.
"Economic thinking": Economics is not only content, but also a model of thinking. Therefore, at the end of each chapter, typical economic ways of thinking are explained by way of example in a special section.
Accompanying materials (in German) at edu.somedia-buchverlag.ch
The learning centre provides:
Assignments and case studies: multiple choice, assignments and case studies / experiments are provided for each chapter.
Solutions: Solutions are available for the assignments and case studies as well as for the revision exercises from the textbook.
Power Point presentations: Presentations are provided for all chapters for use in class.
Reader: Various newspaper articles, YouTube videos and other supplementary teaching materials are available.